I'm a Brand and Marketing Director with 14 years in fashion: spanning AllSaints, Hunter Boots, Charlotte Olympia, La Perla, Radley London, and most recently Beaufort & Blake, where I led a full brand and marketing transformation as part of a close partnership with the founder.
My background is rooted in content and social, which means I understand how audiences actually behave, not just in theory. That instinct runs through everything I do at a director level: shaping brand identity and positioning, directing campaign shoots, building creative teams, and making tight budgets work harder than they should.
I specialise in founder-led, creative-first brands where the brief is rarely tidy and the work is genuinely hands-on. The brands I've worked with best are the ones that need both sharp strategic thinking and someone willing to get into the detail.
Alongside director-level roles, I work as a freelance marketing consultant, helping premium and independent brands with strategy, social, and campaign direction, and as a UGC creator, producing video content trusted by brands for paid social performance.
I'm currently open to senior in-house Brand and Marketing roles, as well as consultancy projects and UGC partnerships. If any of those fit what you're looking for, I'd love to hear from you.
Brands I've Worked With
What I Do
Brand Strategy & Positioning
Defining brand identity, audience targeting, and market positioning for founder-led and creative-first brands.
Creative Direction
Campaign concepting, art direction, and shoot direction. Bringing brand visions to life across all touchpoints.
UGC Content Creation
Dynamic video content for paid social that delivers high CTR and conversions. Trusted by leading brands.
Marketing & Social Strategy
Building marketing campaigns, social strategy, and customer targeting that actually drives results.
Let's Work Together
Currently open to senior in-house roles, consultancy projects, and UGC partnerships.
Contact Now